In order to make sure your investigation includes enough academic theories and ideologies to get the best marks, answer these questions as a starting point.
Who has produced the text?
What does it represent?
What does it leave out? – Why?
Hegemony – what dominant view is your text/institution reinforcing?
What concept is being shown, gender, race, religion, social standing, economics etc?
What theorists have explored these issues and how has what they say explain your texts/institution?
Is there any debate in the media about your texts or institutions. For example, if your text is aired on the BBC, there is a constant debate about how the BBC earns and spends its money.
You will need to identify any debates that exist around the texts and outline them in your investigation.
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