You'll have to work it out to be able to contextualise your investigation. here's one example.
Here's another, albeit only social networking:
As technology has progressed, the media and consumers have changed. Consumers’ expectations are higher and consumers can become producers. This has lead to wider opinions being aired and institutions being more determined to please audiences in a race to the top or they will not survive. Products become more advertised as consumers share content and links with each other.
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